Cast: Allu Arjun, Pooja Hegde, Rao Ramesh, Tanikella Bharani
Director: Harish Shankar S
Music: Devi Sri Prasad
DOP: Ayananka Bose
Producer: Dil Raju
Banner: Sri Venkateswara Creations
Read our DJ Duvvada Jagannadham Movie Review to know if the film reached your expectations?
DJ Duvvada Jagannadham Story:
Duvvada Jagannadham (Allu Arjun) belongs to a orthodox Brahmin family who run Annapurna Catering. On the other side, Jagannadham as DJ is on secret mission of eliminating criminals. Meanwhile, he falls in love with Pooja at a wedding. She’s daughter of Home Minister (Posani Krishna Murali). Minister stikes a business deal with a rich businessman Royyala Naidu (Rao Ramesh).
Naidu is behind a 9000 crore real estate scam. He offers share to minister and also fixes his son’s (Subbaraju) marraige with Pooja. Several middle class families who invested in the venture lose their hard earned money. DJ’s uncle (Chandra Mohan) is also effected in the scam and commits suicide. Now, it is DJ’s duty to relieve the amount and distribute among affected families.
DJ Duvvada Jagannadham Review:
In one line DJ is a undercover agent in disguise of a innocent Brahmin caterer. Apparently, director Harish Shankar seems to be determined to make a out and out mass entertainer. With his fascination for the Brahmin characterization with typical accent and mannerisms, he seems to have ignored the content. The story appears to be woven around Allu Arjun’s character. Perhaps, hero’s character reminds us of Shankar’s films like Gentleman and Aparichitudu.
Screenplay appears outdated with routine twists and turns. Several scenes are predictable and also leave us in deja vu feel. First have is entertaining with introduction of DJ’s two shades. Witty dialogues and epithets used by DJ tickle but that too becomes jaded after a while.
Allu Arjun’s swag and energetic dance movements will make fans go crazy. He seems to have done lot of homework to get the slang and body language for the Brahmin character. His performance is the only asset of the film. Bunny carried the film on his shoulders. He’s superstylish in songs with those flashy outfits.
Pooja Hegde’s glamour show has been well tapped. Deliberate shots of her waistline and navel. She also sizzles in a bikini. It certainly would help her climb the stardom ladder but not the film.
Film is not engaging with shallow emotional scenes. It lacks the punch with very few or no wow moments. The main villain played by Rao Ramesh is another weak link. His characterization is funny, it is inspired from his father Rao Gopal Rao’s character from ‘Aa Okati Adakku’. Subbaraju’s hallucination didn’t evoke intended humour. Harish Shankar banked heavily on comedy but that too isn’t adequate to make it a thorough entertainer. Songs placement disturbs the narration and it makes the film look old fashioned.
Didn’t find the necessity of Bollywood DOP Ayananka Bose for this masala flick. He’s restricted to just cover the close up shots of heroine’s waist, navel and thighs. Devi Sri Prasad’s BGM is decent and couple of songs are appealing. ‘Badilo Gudio’ is well choreographed and picturized.
DJ Duvvada Jagannadham is entertaining in parts being a commercial pot-boiler. Those who can enjoy routine masala films with heroism and colorful mass beat songs can go watch it once. Those who expect fresh content and strong emotions can stay away from it.