With top entertainment channels competing to grab the satellite rights of the films starring star heroes, makers of the recent Telugu biggies are pocketing a great income through this source.
Last year, ‘Baahubali’ set an unprecedented record but considering the scale of that film it could not be compared to other biggies. Next, MAA TV has grabbed the satellite rights of Pawan Kalyan’s last release ‘Sardaar Gabbar Singh’ by shelling out the non-Baahubali record amount of Rs 13 crore. Now, much bigger deals are being offered for the upcoming films.
We have recently heard that Zee network has offered Rs 16 crore for the Telugu satellite rights of Mahesh Babu’s new film in the direction of Murugadoss. Makers of ‘Khaidi No.150’ have now been offered Rs 14 crroe for the TV telecast rights by MAA TV. This deal is almost finalized considering megastar is already on board to host the channel’s premium programme ‘Meelo Evaru Koteeswarudu 4’. Pawan’s ‘Katamarayudu’ is also reportedly getting offers to the tune of Rs 14-15 crore.
MAA, Gemini and Zee Telugu are the prominent players in the satellite arena and the channels look to be investing more than recoverable sums (sometimes) to edge out their competitors. Not just of biggies, the satellite rights of successful small budget films like Kshanam, Pelli Choopulu etc. are also being offered god amounts by the entertainment channels.
On the other hand, filmmakers are enjoying this sudden boom for satellite rights and are recovering a big chunk of their investment.