Kabali has already crushed 5 Baahubali records before its release.
Number of screens: Baahubali was screened in 4000-5000+ Screens Worldwide on 10th July 2015 and Kabali is going to hit 5000+ theaters Worldwide.
Multilingual release: Baahubali was released in Telugu, Tamil, Malayalam and Hindi language. Now it is going to be released in China on 22nd July whereas Kabali will be released in Tamil, Telugu, Hindi and Malay. Makers are planning to dub the movie in Chinese, Thai, Japanese and Indonesian languages.
Trailer views: Baahubali trailer received 1 Crore views on You tube whereas Kabali received more than 2 Crores views.
Pre release business: Baahubali’s pre-release business was reported Rs 162 Crores whereas the makers of Kabali reported the pre- release business is approx Rs 200 Cr.
Promotional strategy: Rajamouli used social platform to promote Baahubali. It is the first time when Airline designed a plane with Kabali poster. Number of merchandise finalized deal with the makers and Kabali products are available in the market. Special flights are being organised from Bangalore to Chennai so that fans can watch the first day first show of Kabali.